Associate Director, Media Optimization

Company: GroupM
Location: New York
Posted on: October 30, 2024

Job Description:

ABOUT NEXUS MEDIA SOLUTIONSNexus Media Solutions (NMS) transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining innovative AI technology, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success metrics that connect directly to their business goals. Founded in 2011, NMS is GroupM's outcome media specialist, serving more than 3,000 brands in 48 markets around the world.ABOUT THE ROLEThe Associate Director of Media Optimization oversees the health and success of their respective accounts. Within this role you'll be responsible for your clients' programmatic media strategy and oversee its implementation and day-to-day execution. The role's main responsibilities include managing the media optimizations team and engaging with respective Account Service and digital agency counterparts, clients, and external partners. The Associate Director is also expected to be the team's strongest programmatic and technical specialist and should be a source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation, optimization, creative setup, tracking, and inventory and audience strategy. Associate Directors of Media Optimization are typically responsible for overseeing the day-to-day workload, training and career development of between 4 and 8 reports. YOUR IMPACT:

• Develop best practices, QA, and frameworks that improve the quality and efficiency of Media Optimization work within accounts or broader programmatic teams.
• Oversee the team to deliver high-quality campaign work within agreed service level agreements (SLA's).
• Oversee the management of campaigns to ensure they consistently meet or exceed client KPIs and lend support to day-to-day Ops as needed.
• Lead complex campaign tracking implementation strategies through Tag Management Systems and create bespoke tracking code for complex mapping when needed.
• Oversight of forecasting of Nexus Advanced TV demand numbers, analyzing detail, communicating to key stakeholders, and escalating issues.
• Oversight of discrepancy investigation and resolution.
• Develop POVs, Presentations, or other shareable collateral that improves the overall level of programmatic education across programmatic and digital teams.
• Support team leadership in the continual assessment of ad tech platforms and tools; and help lead in testing of different products, including client recommendations, implementations and consulting.
• Collaborate with Account Service teams to develop programmatic strategies on key accounts that ensure the clients' marketing objectives are met with appropriate programmatic tactics.
• Leadership, performance management, and development of direct reports; ensuring direct reports manage their teams effectively to meet stakeholder needs and business goals.
• Responsible for successful recruitment, onboarding, and training of new Ops team members.
• Own and improve the working relationships with members of the broader digital account teams including account service, investment, and analytics.
• Develop relationships with platform, inventory, and data providers to maximize their value specific to account needs.YOUR QUALIFICATIONS
  • 3+ Years of relevant experience including managing programmatic campaigns at an agency, brand, DSP or Ad Network strongly preferred.
  • Expertise with planning and running programmatic campaigns on multiple DSPs (e.g. DV360, TTD, Amazon DSP, and Xandr) with exposure to SSPs and data management platforms and a deep understanding of programmatic advertising and related metrics.
  • Understand Tag Management System skills (Tealium, GTM, Adobe, etc).
  • Advanced proficiency in Microsoft Excel, PowerPoint.
  • Past management experience is required.
  • Proven ability to lead large projects from concept to fruition.
  • Excellent verbal and written skills, presentation & organizational skills, and a detail-oriented mindset.
  • Exceptional analytical thinking and the ability to clearly communicate findings and solutions both verbally and in writing.
  • Ability to interact with senior management and clients, understand corporate strategy, and present actionable findings.
  • JavaScript proficiency a plus.
  • Experience with databases, visualization tools or coding languages is a plus.
  • Ability to work and learn independently.
  • Highly organized, exceptional time-management skills.
  • A self-starter attitude - not afraid to ask for help or volunteer with new ideas.
  • Bachelor's degree or equivalent professional work experience.
  • Experience in SQL, HTML, Big Query, and Python would be a plus, but is not required.
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Keywords: GroupM, New Britain , Associate Director, Media Optimization, Executive , New York, Connecticut