DIRECTOR, MEDIA EXECUTION, PERSONAL LINES
Company: The Hartford Financial Services Group
Location: Hartford
Posted on: November 15, 2024
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Job Description:
Dir Marketing - MC06AEWe're determined to make a difference and
are proud to be an insurance company that goes well beyond
coverages and policies. Working here means having every opportunity
to achieve your goals - and to help others accomplish theirs, too.
Join our team as we help shape the future. - - -Director, Media
Execution Position OverviewThis role will be responsible for
providing leadership, strategic direction and management of various
direct marketing programs in Personal Lines, to drive new business
at an acceptable return on investment. - The Director will lead and
operate a complex media spend portfolio, maintain financials and is
personally responsible for an annual marketing budget of -$40
million annually. - Including accountability for maximizing the
utilization of the budget using strategies and tactics with the
greatest impact. - In partnership with team members across
analytics and creative, responsibilities include oversight of the
creation and optimization of marketing programs/campaigns,
measuring and tracking success, vendor relationship management,
process improvement, and creative and testing strategy. - The ideal
candidate has a strong background in marketing and expertise in
execution, as well as experience in data centric and strategic
roles. -Must be able to influence multiple parties and disciplines
without direct control to positively impact growth and profit. -
Also drives various projects tied to top line growth and bottom
line efficiencies across multiple marketing programs or lines of
business.Responsibilities:StrategyDevelops and implements the
strategic marketing plans for the Personal Lines
organization.Directs and oversees organization's marketing
policies, objectives, and initiatives. -Innovates on new channels
and sources with high consumer value, developing new business,
profit opportunities while providing measurable results on all
campaigns.Portfolio managementInform strategic roadmaps and
initiatives across Personal Lines Marketing with strong
understanding of long term goals. - Leads the strategic
development, execution and optimization of marketing programs tied
to PL strategic objectives. -Provide ongoing negotiation, planning,
execution and optimization of marketing campaigns to achieve
acceptable ROI and top line annual written premium objective. -
-Develop annual Operating Plan and oversee preparation of monthly
outlook/forecastDrive results to quarterly, weekly, and daily
objectives via a rigorous operational roadmap. - Ensure alignment
with overall company and marketing goals.Implement data based
decisions and assess tradeoffs between risk vs. capacity, product
mix and risk appetite to deliver profit goals.Review competitors
and external resources to understand marketing best practices and
innovation across media channels, verticals, products, etc.,Strive
for continuous improvement in cost per acquisition seeking
optimized target, mix and deployment of campaigns, using new data
and technology.CommunicationOversee complex media campaign and test
implementation through management of program analytics, creative
design and development. - This includes program lifecycle
development, from idea conception, to implementation, to launch
with appropriate communication to keep leaders informed of urgent
or relevant updates.Manages relationships with internal
stakeholders (including, but not limited to Underwriting, Product,
Legal and Operations), and external relationships with vendors,
affiliates and counterparts.Create and present materials that
clearly articulate business results, outcomes or strategy for a
variety of audiences, including the marketing team, senior
management, and appropriate cross functions.LeadershipLeads and
directs professionals through a team focused approach, facilitated
by creating an inclusive and collaborative work
environment.Responsible for staff development referring to skills
and knowledge attained for both personal development and career
advancement.Acts with integrity, influences others and drives
accountability.Demonstrates adaptability and resourcefulness. -
-Engages the workforce, champions change, encourages innovation and
creativity. -Pursues and promotes continuous
learning.Qualifications:A minimum of 10+ years marketing
experienceDirect marketing experience required, including media
production, execution and optimization in some or all of the
following channels: direct mail, TV, print, search, display,
email.Must understand direct marketing channels and can properly
set mix across channels to achieve the best business outcome.
-Sales and marketing experience in P&C Industry, database
marketing, and research skills are a plus.Superior project
execution and organizational skills, ability to prioritize multiple
tasks.Critical thinking and problem solving, deals with concepts
and complexity comfortably.Consulting, advises various business
units regarding program development, potential partnerships and
campaign execution.Quantitative marketing, understanding of direct
marketing acquisition economic dynamics, basic understanding of
accounting principles and solid understanding of financial
reporting.Strong leadership abilities with solid organizational and
business knowledge.Ability to work across multiple environments,
strong interpersonal skills, including written and verbal
communication.Strong customer focus (both internal and external
customer).Clear understanding of the property and casualty
marketplace is desirable, in addition to a specific understanding
of The Hartford P&C business units' products, services and
goals. This position requires a balanced blend of strategic
thinking, creative, analytical, budgetary, and people and project
management expertise.A wide degree of creativity and latitude is
expected.This role will offer a hybrid work schedule with a mix of
days working in the office and from home.CompensationThe listed
annualized base pay range is primarily based on analysis of similar
positions in the external market. Actual base pay could vary and
may be above or below the listed range based on factors including
but not limited to performance, proficiency and demonstration of
competencies required for the role. The base pay is just one
component of The Hartford's total compensation package for
employees. Other rewards may include short-term or annual bonuses,
long-term incentives, and on-the-spot recognition. The annualized
base pay range for this role is:$127,200 - $190,800Equal
Opportunity Employer/Females/Minorities/Veterans/Disability/Sexual
Orientation/Gender Identity or Expression/Religion/AgeAbout Us --
-Culture & Employee Insights -- -Diversity, Equity and Inclusion --
-BenefitsSummaryLocation: Hartford, CTType: Full time
Keywords: The Hartford Financial Services Group, New Britain , DIRECTOR, MEDIA EXECUTION, PERSONAL LINES, Executive , Hartford, Connecticut
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