Market Growth Manager
Company: UnitedHealth Group
Location: Warwick
Posted on: April 18, 2025
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Job Description:
At UnitedHealthcare, we're simplifying the health care
experience, creating healthier communities and removing barriers to
quality care. The work you do here impacts the lives of millions of
people for the better. Come build the health care system of
tomorrow, making it more responsive, affordable and equitable.
Ready to make a difference? Join us to start Caring. Connecting.
Growing together.
The Market Growth Manager will be responsible for building and
growing a productive, efficient, and compliant team of independent
sales agents, third-party referral sources, and key internal and
external strategic partners. They will translate market strategies
into specific tactics with measurable goals, building and executing
productive, efficient, and compliant outreach and marketing
strategies to achieve assigned sales targets across all
channels.
If you are located in Rhode Island Or Massachusetts, you will have
the flexibility to work remotely* as you take on some tough
challenges.
Primary Responsibilities:
Key Agent/Agency Performance:
Agent Development: Mentor, coach and engage key agents/agencies
through ongoing business and strategy planning. This includes
identifying sales opportunities, product positioning, UHC tools,
UHC value proposition, compliance, and market education
Onboarding: Reach out to new agents identified by the PHD to share
UHC learning, growth tools and value proposition. Design
agent-level plan to sell within first 90 days and create a
successful early launch for the agent
Resource Distribution Management: Identify high performing or high
potential agents to share resources such as MIRA, FMA,
sponsorships, retail and sales and educational events
FLP Campaigns and Documentation: Engage in outbound call campaigns
to drive sales
Multi-Channel Growth:
Product Education and Training: Conduct market specific trainings
for key agent population, agencies, providers, and influencers.
Promote National scheduled trainings for all agents/agencies
Product and Marketing Presentations: Present the UHC value
proposition at UHC-owned or EDC-owned events
Marketing Strategy: Find opportunities for Direct to Consumer
(DTC)-specific or other marketing based on geographic
nuances/demographics
Channel Education: Introduce the DTC concept in the community where
appropriate; evaluate the relationships to identify the right
partnerships for this opportunity
Strategic Opportunities/Provider & Community Outreach:
Execute on Provider Strategies thru DTC & Key agents: Identify,
train, and manage agents assigned to work on provider
activities
Community Outreach: Find new locations, negotiate terms with
organizations, focusing on those large-scale or high-impact events
for both DTC & Key Agents
Build Influence: Focus on influencing community leaders and large
organizations, find opportunities to build relationships in
high-impact locations
Analysis and Strategic Planning:
Data Analysis: Research and monitor sales, retention, and other
trends to identify compliance, leverage UHC tools for sales and
retention opportunities and gaps to act upon
Retention: Address disenrollment outliers as well as execute on
plan change strategies specific to the local market
Identify Efficiency Gains via DTC: Strategize opportunities to
shift sales and/or agent management work to DTC; recommend
potential improvements to the digital or DTC
Sales process from the field perspective
Lead Oversight and Distribution: Review lead outcomes, pull leads
to recycle and redistribute for call blitzes or other outbound call
initiatives, follow up on the outcome of those recycled leads
Internal UHC M&R Corporate Work Groups: Attend and contribute
to operational improvements, translate changes and improvements for
local market
Demonstrated Skills:
Facilitate Execution Plans by:
Identifying, developing, and maintaining solid relationships with
key community partners and influencers, and fostering connections
with those organizations and stakeholders
Must understand compliance rules and event best practices to ensure
smooth tactical execution of events and meetings and fully utilize
support functions and roles
Networking with professional organizations to create opportunities
for referrals, partnerships, and other methods of engagement
Utilizing competitive perspective and market knowledge to position
UnitedHealthcare as the carrier of choice
Effectively and efficiently allocating enterprise resources to
maximize growth and profitability
Communicate Effectively and Manage Conflict by:
Clearly articulating the value proposition of UnitedHealthcare
Medicare plans and direct enrollment to both external partners and
prospective members
Working collaboratively with others (both inside the sales unit as
well as outside) to achieve goals
Partnering with other field-based employees to act as one team
driving holistic growth in the market
Sharing best practices across this role, openly contributing ideas,
and fully understanding decisions made by the team and the
organization
Lead with and model Achievement Drive by:
Demonstrating the ability to meet or exceed performance standards
in a timely manner
Exhibiting attention to detail and ability to track/maintain
various components/data elements required/needed (e.g. sales
materials, files, etc.)
Building relationships and strategies that have the capability to
drive residual leads
Display a solid Growth Mindset by:
Encouraging innovation and pioneering thinking whenever
possible
Using facts, sound judgment and application of business knowledge
when making decisions within existing processes
Quickly identifying and effectively resolving issues/problems in a
way that supports the long-term goals of the organization yet meets
the immediate needs of the situation
Demonstrating an unbiased understanding of consumer preferences and
behaviors to promote the right channel to the audience, accurately
articulating the value proposition of all channels to drive
business and delight consumers
You'll be rewarded and recognized for your performance in an
environment that will challenge you and give you clear direction on
what it takes to succeed in your role as well as provide
development for other roles you may be interested in.Required
Qualifications:
High school diploma or GED
3+ years sales/business development experience
State health & life insurance license must be obtained and
maintained as required by state law
Proficient in MS Office (Outlook, Word, Excel, PowerPoint)
Proven success exceeding company sales goals and deliverables
Proven to establish professional relationships with local /
community contacts
Proven ability to travel locally up to 30% of the time
Proven ability to work evenings & weekends, when required
Have access to reliable transportation to travel to client and/or
community sites within a designated area
Live within a commutable distance to assigned sales territory
within Warwick, Rhode Island - Boston, MA, overnight travel as
needed
Ability to go on-site for meetings in Warwick, RI
Preferred Qualifications:
1+ years of marketing or community outreach experience
Sales experience in insurance industry
Experience in Medicare products, consumers, or managed care
Demonstrated knowledge of CMS marketing rules and regulations
Bilingual
*All employees working remotely will be required to adhere to
UnitedHealth Group's Telecommuter Policy
The salary range for this role is $75,000 to $160,000 annually
based on full-time employment. Role is also eligible to receive
bonuses based on sales performance. Pay is based on several factors
including but not limited to local labor markets, education, work
experience, certifications, etc. UnitedHealth Group complies with
all minimum wage laws as applicable. In addition to your salary,
UnitedHealth Group offers benefits such as, a comprehensive
benefits package, incentive and recognition programs, equity stock
purchase and 401k contribution (all benefits are subject to
eligibility requirements). No matter where or when you begin a
career with UnitedHealth Group, you'll find a far-reaching choice
of benefits and incentives.
At UnitedHealth Group, our mission is to help people live healthier
lives and make the health system work better for everyone. We
believe everyone-of every race, gender, sexuality, age, location
and income-deserves the opportunity to live their healthiest life.
Today, however, there are still far too many barriers to good
health which are disproportionately experienced by people of color,
historically marginalized groups and those with lower incomes. We
are committed to mitigating our impact on the environment and
enabling and delivering equitable care that addresses health
disparities and improves health outcomes - an enterprise priority
reflected in our mission.
Diversity creates a healthier atmosphere: UnitedHealth Group is an
Equal Employment Opportunity/Affirmative Action employer and all
qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, age, national origin,
protected veteran status, disability status, sexual orientation,
gender identity or expression, marital status, genetic information,
or any other characteristic protected by law.
UnitedHealth Group is a drug - free workplace. Candidates are
required to pass a drug test before beginning employment.
Keywords: UnitedHealth Group, New Britain , Market Growth Manager, Executive , Warwick, Connecticut
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