Lead Web Specialist

Company: University at Albany
Location: Albany
Posted on: February 1, 2025

Job Description:

Lead Web Specialist

Check below to see if you have what is needed for this opportunity, and if so, make an application asap.



About University at Albany:

Established in 1844 and designated a University Center of the State University of New York in 1962, the University at Albany's broad mission of excellence in undergraduate and graduate education, research, and public service engages a diverse student body of more than 17,000 students in nine schools and colleges across three campuses.



Located in Albany, New York, New York State's capital, the University is convenient to Boston, New York City, and the Adirondacks.



Job Description:

The University at Albany's Office of Communications and Marketing (OCM) is seeking a lead web specialist to be part of the marketing team. This position reports to the director of web services.



The lead web specialist will supervise a team of web specialists, oversee their daily work and take an active role in web projects. In addition, the lead web specialist will be responsible for creating impactful online communications and consistent web design solutions that uphold the University brand, meet strategic marketing goals, and effectively facilitate university operations with a focus on recruitment, enrollment marketing, student retention and the internal community.



The lead web specialist works closely with individual university departments, units and divisions to understand their online communications needs, edit web content, advise on best practices and division procedures, assist in the production of assets to meet goals and monitor outcomes. The incumbent will provide guidance and training to staff within their assigned service areas.



This position will serve as liaison between the assigned service areas and the University Office of Communications and Marketing, providing best practices and ensuring the website is meeting strategic marketing, enrollment, and reputational goals. This person will be an integral member of the department, helping to form strong relationships between their service areas and OCM while providing guidance and oversight to a team of web specialists.



Primary Responsibilities:

Supervise and lead a team of web specialists
Oversee the daily work of the web specialists and be their first point contact for direction and feedback
Provide coverage for web specialists' work during staff outages
Administer and monitor the ticketing system for website requests
Manage the web services departmental email account and respond to inquiries
Take a leadership role in website projects
Assist in identifying and correcting accessibility and quality issues in content including broken links, spelling, grammatical errors, off-brand content and poorly performing sites
Work with assigned service areas to provide guidance on and lead in the execution of clear, effective, on-brand web-based communications including website architecture, writing, editing, design, layout, monitoring and updating
Provide ongoing training and troubleshooting to CMS (web content management system) and other online application users
Lead meetings/engagement with stakeholders and site owners to discuss and determine website and marketing plans and select online tools and content to meet set goals
Create and uphold a rigorous schedule of site review, refresh, renewal and removal of site content, technology and pages
Work with the creative team, web designers and developers to provide creative, effective and on-brand solutions in the online space
Communicate the launch or updating of sites, monitor site performance, optimize performance, and provide regular performance reports and presentations
Regularly monitor website performance and analytics and work with leadership to continually optimize content and performance
Collaborate with the internal team and clients to determine best practices to track website effectiveness and overall success



Requirements:

Minimum Qualifications:

Bachelor's degree from a college or university accredited by a U.S. Department of Education or internationally recognized organization
1 to 3 years of supervisory experience
Experience using an enterprise web CMS
Knowledge of WCAG 2.2 web accessibility requirements
Experience in search engine optimization (SEO) techniques. Proficient in articulating messages with clarity and tact in both written and verbal forms of communication
Skilled in proactively engaging in responsibilities while respecting established roles and protocols. Experience delivering regular project status reports using project management software or similar communication tools.
Utilized a web request ticketing system or other communication tool to identify and quickly resolve project issues or requests.
Clear understanding of marketing and branding in the online space
Ability to work both independently and collaboratively to consistently meet deadlines in a fast-paced environment
Facility to manage multiple projects at one time, including both short and long-term efforts
Applicants must address in their application the ability to work with culturally diverse populations
Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community
Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging relative to their role



Preferred Qualifications:

Experience in Higher Education
Knowledge of Drupal CMS
Experience in Google Analytics
Experience using web governance platform for accessibility and quality assurance
Experience using project management tools
Experience using a ticketing system for website requests and updates



Additional Information:

Professional Rank and Salary Grade: SL-3, $67,000-$69,000



Special Note: Visa sponsorship is not available for this position. If you currently need sponsorship or will need it in the future to maintain employment authorization, you do not meet eligibility requirements.



The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts: disclosure of the University's crime statistics for the past three years; and disclosures regarding the University's current campus security policies. The University at Albany's Annual Security Report is available in portable document format [PDF] by clicking this link http://police.albany.edu/ASR.shtml



Pursuant to NYS Labor Law 194-A, no State entity, as defined by the Law, is permitted to rely on, orally or in writing seek, request, or require in any form, that an applicant for employment provide his or her current wage, or salary history as a condition to be interviewed, or as a condition of continuing to be considered for an offer of employment, until such time as the applicant is extended a conditional offer of employment with compensation, and for the purpose of verifying information, may such requests be made. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.



Please apply online via https://albany.interviewexchange.com/candapply.jsp?JOBID=183698



Application Instructions:

Applicants MUST submit the following documents:

Resume
Cover letter stating all the required minimum qualifications and any of the applicable preferred qualifications
Applicants must address their ability to work within a culturally diverse population in their application
List of 3 professional references with e-mail addresses and telephone numbers



Note: After submitting your resume, the subsequent pages give you instructions for uploading additional documents (i.e. cover letter etc.).



See the FAQ for using our online system. Please contact us if you need assistance applying through this website.



Returning Applicants - Login to your UAlbany Careers Account to check your completed application.



Closing date for receipt of applications: February 6, 2025



THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER

Keywords: University at Albany, New Britain , Lead Web Specialist, IT / Software / Systems , Albany, Connecticut